What’s in a name
2017 is Blue Aura’s seventh year as a consumer electronics brand, which means that we are still a relatively young company in what is a very competitive market.
When the company was formed, we knew the type of products we wanted to offer to consumers, but we didn’t have a registered brand name. We wanted to ensure the name would reflect the character of the products and our brand ethos. It quite simply had to reflect what we aspire to be, as an innovative, and hopefully evocative brand.
The origin of the name is one of those frequently asked questions, both by customers and newly appointed distribution partners. ‘How did the name originate?’
A relatively easy task you would think.
Once a brand name is decided upon, it’s not actually usable (or able to be registered) until its availability is checked with the Intellectual Property office and, if a website domain of the same name is required, that also needs to be available. After many hours of toing and froing from domain name providers and the IP office we settled upon Blue Aura.
The reasons? Blue is generally accepted as the colour for all things wireless; Bluetooth, wireless symbols, antenna signal, and our interpretation of Aura is associated to the wireless signal that surrounds us, atmosphere, cloud…So it seemed the perfect name and it was available.
Audio consumer trends are constantly evolving and as a company we strive to maintain our original product development mandate. Whether it’s streaming music from a Tablet or Smartphone or listening through more conventional Hi Fi equipment, we aim to produce innovative products that will improve the sound from all types of audio devices.
We are still at the start of the Blue Aura journey, but that is how the story began.
After setup complete and first listen: I’m amazed. What a fantastic sound. Pure, clear, natural. Blue Aura did a damn good job.Thomas, Germany
PG1 -Thought I would let you know you have another very satisfied customer. I have rigged up pg1 to a preamp and then through to a Cambridge A1 and out of some tannoy mx4 speakers. To my ear and my wife’s, it has never sounded better. Very very pleased with the quality and value of the turntable and the set-up.PS UK
I really have to say you nailed it with the V40, if perfection exists then this is it. I allowed the system to be broken in gently for a few days and wow the sound is amazing. As I previously stated I have only nothing but praise for Blue Aura and the great customer service and products that you provide consider me part of the Blue Aura familyKM Bedford
“I saw the Black line at Harbour City in HK. It sounded way above excellent given it’s mini size which shocked me! You have a world-class product!”Peter, Singapore
Blackline Home Audio System
“The packing was great and everything in superb condition. I love the fact that the turntable is Bluetooth so can be situated anywhere, this does not, as far as I can hear, degrade the sound at all. The sound is fantastic and very defined and as you mentioned earlier the sound definitely gets better as the valves warm up.PB Scotland