Tag: wireless

A new year brings new opportunities with Blue Aura Audio!

We are successfully expanding our distribution of affordable, valve technology Hi-Fi systems to stores which reach out to those who are passionate about all things ‘creative’. We believe there is a natural synergy between what we do and those establishments with the vision to promote and sell creatively inspired goods and beautiful sound quality, high-tech equipment.

The opportunity itself is highly advantageous as we offer a very competitive dealer margins. Independent record stores, musical instrument stores, book stores and traditional hi-fi retailers on the high street are already reaping the benefits and selling Blue Aura products fast!

If you are an independent music store or musical instrument stockist, you’ll most likely, already be acquainted with valve amplification, and offering products like pro-amps, such as those made by Marshall & Fender, meaning you’ll be well equipped to talk to your new and existing customers expertly about the Blue Aura valve amp systems with passion and enthusiasm. If you run a book store or art establishment, you know that your customers will be discerning in all things emotive and will want to satisfy their desires for great visuals as well as high-quality sound in anything they purchase.

Alongside a demonstration product offer, we can provide full customer technical support and in-store training. Our award-winning products are retro-styled with contemporary features, such as Bluetooth connectivity. There is even the potential to drop-ship directly to your customers, offering convenience and a fast delivery service to the end user. We’ll also list you as a stockist on the Blue Aura website and include your store in our social media channels, creating awareness to a huge potential target audience.

Heffers of Cambridge is a vast bookshop that has served Cambridge’s locals, students, tourists and academics since 1876. Although Heffers’ main-focus is to supply an extensive range of books which cover all subjects, from Archaeology to Zoology, they also provide their customers with a wide range of alternative, high-quality items, many supplied by local, independent companies. Taking pride of place in the window display and in-store at Heffers now features the Blue Aura Backline range, with attractive POS and a demonstration model to create an eye-catching display. The store attracts those who are keen on the arts, creatives, academics and music-lovers alike and so it was a no-brainer for the store to accept the Blue Aura range due to its local heritage, superb sound quality and beautiful design. Check out their website http://bookshop.blackwell.co.uk/bookshop/home

Music Street is a privately-owned guitar and amp store based in Huntingdon, Cambridge shire with customers ranging from weekend warriors and young beginners to professional guitar players such as Rob Harris from Jamiroquai (who also happens to own a Blue Aura V40 Backline Limited Edition!). They have recently started stocking Blue Aura Products in store and on their website. Owner Tony Rawson commented,
“Here at Music Street we are amazed at the high quality of the Blue Aura systems – crystal clear tones, just like music should sound!”

Why not chat directly with Andy at https://musicstreet.co.uk or visit the store for an enormous range of superb guitars and a stellar cup of coffee, as well as the Blue Aura range of products!

In the meantime, if you’d like to have a chat with us about stocking Blue Aura products in your store. Call us on (0)1480 477738, or email [email protected].


Bring in the New Year with Blue Aura

Celebrate Jools Holland’s 2017/18 Hootenany in superb sound from Blue Aura!

To celebrate 2017 in music, this New Year’s Eve will see the 25th annual Hootenanny, presented by Jools Holland and aired on the BBC.
Holland is a world-famous composer, musician and band leader, previously an original member of the band Squeeze and has worked with artists such as Sting, Eric Clapton, Mark Knopfler and Bono from U2. In the 1980’s he hosted Channel 4’s cult youth show, ‘The Tube’ and since 1992 has hosted his iconic, ‘Later With’, show on the BBC, which he celebrated 25 years, 50 shows and over 360 episodes, this year at The Royal Albert Hall.

So, what is the annual Hootenanny?
If you haven’t had the pleasure of indulging a Hootenanny with Jools, along with hundreds of talented musicians and stars who have appeared over the past 25 years, the show serves as a festive spectacular for ‘Later With’ Jools’ iconic TV musical homage. Since 1992, the show has been delivering a festive line-up of musical acts to celebrate seeing out the year and welcoming the new! Artists such as Adele, Kylie Minogue, Vampire Weekend, Jessie J and Haim have all been featured on past editions of the TV Show and this year, along with Jools’ very own Rhythm and Blues Orchestra playing a seasonal and celebratory medley of tracks.

Who is performing this year?
This year will see performances from global chart topper Ed Sheeran as well as entertainment from Jessie Ware, Beth Ditto and Soul II Soul. Sheeran will be entertaining us with songs from his third album, plus a mystery song that is said to be a surprising twist on a classic rock cover. Jessie Ware will be covering a Nina Simone classic as well as songs from her third album, ‘Glasshouse’. Former Gossip front woman, Beth Ditto will be performing songs from her debut album, ‘Fake Sugar’.

Gospel soul legend, Mavis Staples, who is now celebrating her 78th year, will be joining the festivities with songs from her latest album ‘If All I Was, Was Black’, as well as the likes of Trombone Shorty & Orleans Avenue, The Beat, starring Dave Wakeling, George McCrae, José Feliciano, Ruby Turner, and The Pipes and Drums of the 1st Battalion Scots Guards.

So, when can you watch Jools’ Annual Hootenanny?
As-of-yet, Christmas TV listings have not been published in full, but we know it will be aired on NYE 2017. Traditionally, the show has taken place at 11pm to 1am on BBC Two, so keep your eyes and ears peeled!

And most importantly, how can I listen in style?
As TV’s are getting thinner, so is the sound. With no space for decent speakers in modern TV technology, you’re going to need a system to really get a decent audio sound and to revel in the full glory of The Hootenanny!
We suggest that the Blue Aura x30 and x30 Plus Sub could be just the ticket to really boost the sound of the Hootenanny to epic proportions! Some would say it’s like being at the TV studio itself!

The x30 is an active stereo loudspeaker system that sets new standards for wireless connectivity over Bluetooth, offering outstanding audio sound to compliment your viewing pleasure. It’s simple to upgrade your TV audio by using Digital Optical Connection.

As with all Blue Aura loudspeakers, the x30 is presented in a sumptuous faux leather finish. x30’s are available in a choice of Graphite, Sahara or Polar White finishes. Additional features are, Sub Out for those who desire more bass and a USB socket for the Blue Aura WAS1 Transmitter and Receiver option, the benefits of which are extended signal range and the option to connect a range of audio devices, including your TV!

Where can I purchase Blue Aura x30’s?
That’s easy! Just click on the link to our website and order on line, in time for your Christmas and Hootenanny celebrations, or visit your local dealer who can be found here UK dealers …and get stuck into some serious New Year festivities!


From all of us here at Blue Aura, have a very Merry Christmas and a fantastic New Year!


Cinema sound in your living room

TVs, though growing larger in screen are getting thinner. Emerging technology means that our modern at-home screens can be so thin; we can hang them on our walls like pieces of art. There are even TVs that come cleverly disguised as mirrors or paintings until we want to use them for our viewing pleasure.

With TV technology becoming more innovative, with bigger and better screens, many of us want to watch our favourite movies in the comfort of our own homes, preferring to snuggle on the sofa with our popcorn and a glass of wine to watch a blockbuster, rather than having to sit in the cinema, alongside complete strangers, whispering and chattering, rustling sweet wrappers and occasionally flashing their mobile phones to send a text or even film the movie!! The TV has become the king of the living room and is growing in popularity as a home-cinema style device.

But what about the sound?
TVs have become so thin nowadays, that there is simply not enough room for a good quality loudspeaker, so King Kong can now sound less like an abnormally gigantic ape, but more like your pet hamster, Dave!
So, what’s the solution to the reedy, skinny sound emitting from these super-slim and super-sized TV screens?

Blue Aura have recognised that great quality sound shouldn’t just be readily available for your CD, vinyl player or hand held music device or phone. The sound of your TV can be just as epic and with a simple upgrade purchase, your favourite movie can move you once more and create that home cinema sound you’re really looking for.
If you own, or are thinking of purchasing a newer technology TV for cinematic viewing in your own home, why not consider a sound upgrade? The Blue Aura x30 and x30 Plus Sub could be just the ticket to really boost your sound and wow your living room audience.

The x30 is an active stereo loudspeaker system that sets new standards for wireless connectivity over Bluetooth, to create an outstanding audio experience. It’s simple to upgrade your TV audio by using Digital Optical Connection. You can also stream music wirelessly using Bluetooth from tablets, smartphones and laptops & connect CD players, tuners and radios using an RCA audio cable, so these smart looking and awesome sounding speakers really can enhance your listening pleasure, whether via your TV or your full range of devices.
As with all Blue Aura loudspeakers, the x30 is presented in a sumptuous faux leather finish. x30’s are available in a choice of Graphite, Sahara or Polar White finishes. Additional features are, Sub Out for those who desire more bass and a USB socket for the Blue Aura WAS1 Transmitter and Receiver option, the benefits of which are extended signal range and the option to connect multiple source devices, including your TV!.

Any customer going into store to buy a modern style TV should now be approached by the sales assistant to advise and inform them that if they want a big sound to match their big shiny and impressive TV, a sound upgrade is a must. So, next time you’re in store, listen out for the savvy sales professionals who really know how to maximize their customer’s cinematic experience at home with a simple, yet very effective additional purchase.

To take a look at our x30 speakers as well as the full range of Blue Aura products, visit Blue Aura x30

What’s in a name

2017 is Blue Aura’s seventh year as a consumer electronics brand, which means that we are still a relatively young company in what is a very competitive market.

When the company was formed, we knew the type of products we wanted to offer to consumers, but we didn’t have a registered brand name. We wanted to ensure the name would reflect the character of the products and our brand ethos. It quite simply had to reflect what we aspire to be, as an innovative, and hopefully evocative brand.
The origin of the name is one of those frequently asked questions, both by customers and newly appointed distribution partners. ‘How did the name originate?’

A relatively easy task you would think.

Once a brand name is decided upon, it’s not actually usable (or able to be registered) until its availability is checked with the Intellectual Property office and, if a website domain of the same name is required, that also needs to be available. After many hours of toing and froing from domain name providers and the IP office we settled upon Blue Aura.
The reasons? Blue is generally accepted as the colour for all things wireless; Bluetooth, wireless symbols, antenna signal, and our interpretation of Aura is associated to the wireless signal that surrounds us, atmosphere, cloud…So it seemed the perfect name and it was available.

Audio consumer trends are constantly evolving and as a company we strive to maintain our original product development mandate. Whether it’s streaming music from a Tablet or Smartphone or listening through more conventional Hi Fi equipment, we aim to produce innovative products that will improve the sound from all types of audio devices.
We are still at the start of the Blue Aura journey, but that is how the story began.


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